The „Ibiza scandal“ brought at least one winner in addition to many losers: The detailed coverage of the consumption of vodka Red Bull at the FPÖ meeting with an alleged Russian investor has for the beverage giant Red Bull at least seven-digit advertising value.
Alone the entries in the Austrian print media within the first week after the burst of the scandal resulted in an advertising value of 1.32 million euros, an analysis revealed. Not included are audiovisual mentions or the many memes in the social networks.
