The business with the iPhones no longer flourishes, Apple is looking for new sources of revenue. At its headquarters in Cupertino, Silicon Valley, the company has introduced new offerings that will make it less dependent on the iPhone. In addition to a streaming service, payment platforms for magazines and computer games were also presented. Even the own credit card will bring the iPhone group on the market.
The big concern that Apple CEO Tim Cook and the company have long been haunting is the declining sales of the previous cash-bringer iPhone. That is why the services, ie the additional services such as cloud storage or the music streaming service, have been given top priority by the 58-year-olds for years. This underlined the Apple boss again:
„We offer a range of services, such as the iCloud, Siri or Apple Maps, as well as Apple music and podcasts and books, as well as the App Store, all of which are available anytime, anywhere on all our devices.“
19 percent increase in sales of additional services
The company has spent almost $ 11 billion on these services over the past quarter, an increase of 19 percent over the previous year. This clearly shows the direction that Cook has prescribed for the technology company.
An important building block will be the new streaming offer Apple TV Plus. The special: The new app will be there to launch not only on the Apple devices, but also on the Smart TV devices from major manufacturers, such as Samsung, LG or Sony. Jamie Ehrlicht from Apple:
„It’s an ad-free subscription service that works online and offline, everything is downloadable, we offer exclusive feature films and shows and bring new content every month, and it will be in over one hundred countries this fall.“
Steven Spielberg came to the premiere
What should cost the new offer, the company did not say. Big names from Hollywood were required. For example, filmmaker Steven Spielberg, who shot a sci-fi series titled „Amazing Stories“ for the company and came to the headquarters of Cupertino – and became philosophical there.
„People are always looking for the meaning of life, and we believe viewers in these disjointed stories will find a common thread in making ‚Amazing Stories‘ a unique thematic experience.“
Imagine 1.4 billion users
Also talk show host Oprah Winfrey will be on Apple TV Plus. She receives a live streamed talk show. In theory, it could be seen by around 1.4 billion users – so many iPhones, tablets or Mac computers are on the market.
„We’re streaming a conversation with an author, and we’re going to see it live across borders, connecting people with our stories – no matter where you are, who you are, man, woman, child, and we all look up into it Heaven and wonder. “
