Emirates Airline is the second most popular brand in the UAE, according to a report by the MLMM 2019 on promoting brand equity.
The agency «m. B. The. The Emirates brand continues to rise after being ranked among the top 10 brands for the first time in 2018 when it came in sixth place.
„The Emirates brand is still the only brand in the region ranked among the top ten in the UAE.
„We are excited to see Emirates Airline, which is working at this high level, to reach second place this year,“ said William Shintani, managing partner at MLM Dubai. „The most powerful model is the integration model, which is directly linked to the provision of high-quality services and is superior to its competitors in the travel sector among all other models.“
According to the agency, „Apple American“ came first, with 32% of users saying that they can not live without the brand.
The automotive industry recorded the highest overall score as the most familiar industry in the UAE, with five of the top 10 brands (Ford, Mercedes, Audi, Lexus, and BMW) in this ranking.
YouTube ranked among the Top 10 for the first time, ranking from 20 in 2018 to No. 10 in 2019. The Nascafé jumped 26 points to the top 10 rankings, moving from 33rd in 2018 to Seventh in 2019.
