The German discounter Lidl has deleted a controversial Facebook post with advertisements for bagels and donuts over the weekend. The retailer had advertised with the saying „hole is hole“ for the products, as several media reported. The display featured a bagel and a donut, along with the saying, „Donuts & bagels both taste good. Sweet or savory. „Users had criticized the saying as misogynist.
Last night, the social media team had taken the post from the Facebook page and written that it had come to „very controversial discussions.“ One wanted to entertain. „Entertainment stops where people feel hurt, and unfortunately that happened,“ it said.
„So we want to apologize to all those who feel hurt by the post office and will try to make the sound better in the future.“ Take the feedback very seriously, the company said. According to a spokeswoman, several complaints were received by the German Advertising Agency. The advertising agency therefore opened a complaint procedure.
